Apple has plastered Paris with massive billboards of its IPhone 5.
On the Ile de la Cite, right opposite the Quai des Grands-Augustins and fatsa with the St. Michel fountain, one of the city’s iconic meeting places, so you have to look at it the whole time you’re waiting for your friend:
On the Place des Vosges!!!
on the Rue de Rivoli, by the Palais Royal…everywhere. And the most annoying part is that at the bottom of each of these monstrous placards is written: “Cet affichage contribue au financement de la restauration de l’immeuble.” — “This billboard contributes to financing the restoration of this building.
You know, if Jobs and his successors are really such a bunch of menschen, hand over a few billion that I’m sure Paris could use and be quiet about it; put in in your next e-letter maybe. Or if you just wanna go the cheap whore route, then paste images of your hideous fluorescent-colored widget all over the beauty of humanity’s premier urban center and do it with shameless abandon if you like; I’ll respect you more. But don’t subtitle your greed and disrespect with mealy-mouthed, corporate platitudes.
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Jadde: from Bosnia to Bengal 
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