It shows the extreme lengths that the Yugoslav government went to throughout the 1920s and 1930s to hold the country together, under Crown Prince and then King Aleksandar — also known as Aleksandar the Unifier. At some point during his reign, I think after it became clear that Croatian separatism was determined to obstruct the functioning of the Skupština and the Yugoslav government in any way possible, Aleksandar redrew the constituent regions of Yugoslavia which corresponded to various ethnic groups, and introduced new administrative banovine which were given the ethnically neutral names of the main rivers that ran through each region.
And yet even despite those reforms Serbs still tried to placate Croatian separatists by allowing them — and only them — to retain an ethnic name for its historical region: what’s shown as the “Hrvatska Banovina” on your stamp.
There is, I think, in much of Serbian pride, or even in Serbian arrogance, a certain sense of what in Greek we call φιλότιμο, “love of honor” crudely put; perhaps a better term would be “noblesse oblige”. Since Serbs and Serbian blood pretty much created Yugoslavia singlehandedly, by fighting off the Austrians and defeating the Ottomans (along with guaranteeing us possession of Salonica ’cause they kept the Bulgarians busy while Greek Crown Prince Constantine strolled into the city like the conquering hero), you might have expected that they would work to keep a Serbian kingdom ,under the Карађорђевић (Karađorđević) dynasty, where all other ethnic groups — who did nothing to fight for south Slav independence, except tangentially the Macedonians — would simply be subject peoples to the Serbian crown. Instead, they made a sincere and honest attempt to make the noble experiment of south Slav unity actually work, democratically and harmoniously. There was even an ideological current running through Serbian intellectual circles of a plan for unification with Bulgaria and even Greece into one greater Balkan state, which would have made it harder for the West to push us around and fuck us up like they did and do; maybe even made us more valuable to the West than Turkey, the tail which wags the Western/US/NATO dog.
And I think King Aleksandar, for all his theoretical faults, was a genuine personification of that sense of Serbian noblesse oblige and ἀρχοντιὰ.
And for his efforts he was assassinated in Marseille in 1934 by a Macedonian separatist in cahoots with the nasty-piece-of-work, Vatican-supported, Croatian Über-Nazi Ustaše.
And that’s what your cool stamp is all about, Charlie Brown.
King Aleksandar I
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Jadde: from Bosnia to Bengal 
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